Why you shouldn’t say “data scientist” when it’s all about data craftsmanship

    |    Wednesday February 28th, 2018

Trump’s unexpected election on November 8th 2016 highlighted the perverse results of the echo chamber phenomenon: news coming from social media match what you already believe in and flatter your opinion, leading groups of citizens to think the same way and giving them no contradiction. In this way Facebook – among others – is being 

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All collected, not knowing anything: Why a data strategy is important in digital marketing

    |    Friday February 2nd, 2018

Digitisation hooray! Cloud computing, automation and big data. Everyone participates and everyone has heard that data is the most valuable raw material of the information age. However, the market is still in its infancy when it comes to the optimal use of data, as most companies still lack a professional data strategy. Thus the premise 

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